First and foremost, this is genius… Absolutely genius. For a guy that doesn’t follow European soccer as much as many millennials do, I can’t ignore the fact that it is now the 4th most popular sport in the United States. The problem for soccer (or fútbol) is that it’s the biggest sport in popularity in the world, even with the lack of support from the states.
All soccer is looking for is more attention and fans from the United States.
So Paris Saint-Germain, known as PSG by many, made an amazing move. The same move their superstar, Neymar, made. Sign with Jordan Brand. PSG is home to some of the brightest stars in the footballing universe, World Cup sensation Kylian Mbappé, Brazilian trickster Neymar (himself the Jordan athlete), and young American stud Timothy Weah among them.
A world cup star, a Jordan athlete, and an American Star… You see why Jordan wanted to do this as well, right?
What better way to get the casual sports fan in America talking about your team… just sign with their favorite shoe brand.
Their fits are nasty, and the whole collection is simply on FIRE.
Fabien Allegre, PSG’s brand diversification and development manager, had this to say during an interview with Bleacher Report at Parc des Princes:
“It’s part of Nasser Al-Khelaifi’s project to make Paris Saint-Germain a very big football club and a global lifestyle brand,” Allegre says. “That’s why, contrary to lots of clubs, we have managed to cover markets that are pretty far away from those that football clubs usually cover.”
“It enables us to go and find an audience of fans who don’t necessarily follow Paris Saint-Germain as a football club but who will align themselves with the project. Because wearing a Jordan x PSG product will be very cool from a lifestyle point of view, even if you don’t play basketball or football.”
They get it and some of the world’s biggest stars to do:
Justin Timberlake x PSG x Jordan ? pic.twitter.com/MOdH50N9jJ
— B/R Football (@brfootball) July 24, 2018