This is actually real. Taco Bell is opening a Taco Themed restaurant in Palm Springs, California. The newest marketing creation that Taco Bell has announced today is called “tacoasis”. Remeber today is not April 1st. This is no joke. It will have a gift shop with Taco-Bell themed clothes, a salon that offers Taco-Bell inspired nail art and Taco Bell inspired rooms.
“It will be fun, colorful, flavorful and filled with more than what our fans might expect,” Taco Bell’s Chief Global Brand Officer Marisa Thalberg said in a statement released today. “Also, just like some of our most sought-after food innovation, this hotel brings something entirely new for lucky fans to experience and enjoy.”
Thalberg told CNBC in an interview today that the whole idea here is to cater to the brand’s super-fans. “I have often quipped that Taco Bell is the fast fashion of food,” she told the network. “We have our everyday classics, but then we’re always introducing these cool limited-edition experiences to do something new and different.”
Only bad news Taco Bell fans this will be a temporary “pop up” hotel. Rumors have it to be only open for 3 days,