Jerry West is the logo. Yes, the logo that the NBA uses today. He is one of the greatest players in NBA history.
He played in the All-Star Game during every one of his 14 seasons, made more clutch shots than just about anybody else and was the only player to be Finals MVP on a losing team.
West averaged 27 points per game, 12 times he made an All-NBA team, and made 5 All-NBA first team defense. He’s still regarded in All NBA circles.